Dan Kennedy: Personality in Copy
English | Book & audio | 133.38 MB
Find out how Dan has done it super-effectively for years with this CD program! Some of the specifics covered Why you will NOT keep customers for life based on your products, services, quality or core competencies. There is only ONE THING you CAN do to keep customers involved, active and responsive for life. Longevity Secrets its easy to make plenty of money and look smart for a few years. But different strategies are required to sustain success for decades.
How to ABSOLUTELY GUARANTEE that your customers will eagerly open and read whatever mail or e-mail you send them, every time. (Whats that worth?)
A new set of insights about the business you are REALLY in. (Hint: you are NOT really in a product or service business or the business of marketing products or services. Theres a space above that, more sophisticated, much more profitable.)
The SEVEN ELEMENTS to an extraordinarily successful Personality-Driven Business.
The ONE THING your customers (readers) secretly want from you how you can give it to them, and have them eating out of your hand.
Does your business pass my Soap Opera Test* Make this ONE CHANGE and watch results to marketing to present and past customers skyrocket.
The WORST MISTAKE you can possibly make, with positioning.
FOUR STEPS to writing brilliantly, even if you think you cant competently write a grocery list.
How can your marketing be improved by James Bond, Oprah, Spiderman, Daredevil and Batman, Arnold Schwarzenegger, Luke And Laura, Smallville, Rush Limbaugh, and Regis Philbin?
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